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Casinos Bet on Smoothie Slots, Desperate to Lure Millennials

Employing about 90 people and with revenue of less than $5 million last year, Gamblit is still experimenting. Another early notion was that its games would work best in bars, where young people hang out. Instead, its devices on the casino floor generate three times as much revenue. One of Gamblit’s signature games is a video poker table where up to four players compete to see who’ll be the quickest to grab cards that pop up in the center. The devices have proved popular with groups of strangers. “People enjoy it better when they’re playing against people they don’t know,” Meyerhofer says. People try out a Gamblit Poker game machine at Gamblit’s booth at the Global Gaming Expo in Las Vegas on Sept. 29, 2015.  Couples gravitate to Gamblit’s single-player games, such as Smoothie Blast, where players match fruits to make a smoothie, and Lucky Words, where the goal is to find words hidden on the screen. The games have been so popular with couples that Meyerhofer is adding benches to his devices instead of single seats. Borrowing from a strategy of traditional slot makers, Gamblit has secured the rights to well-known brands.

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2018-07-17 / Posted in